Unfortunately, expecting your potential customers to find YOU is like trying to find a needle in a haystack (yes, that analogy!). Ask any business with a new product or service and they’ll tell you it took 3x - 5x longer to get the early adopters they had forecasted. Why? Your potential customers don’t know they need you yet.

So, how do you give yourself the best chance of meeting your forecasted uptake and growth? Through well thought out strategy and planning is how. It all starts before you launch your product. Most business owners are too nervous to get their ideas out into the world before they have anything to show for it. This is the first mistake.

The next mistake is believing that if you don’t capture your early adopters immediately you have lost them for life. Your early adopters will be the ones who stick with you till the end.

You should be developing and implementing your onboarding strategy before your product or service launches - and we are the company to assist you. We understand the product lifecycle, long development times and the best times to reach out to your audiences. We will understand your unique product or service and identify how your potential customers will be found and captured.

Let's create your strategy