Strategise the approach to acquire your early adopters or new customers in the most cost-effective way.
No strategy means no traction
Unfortunately, expecting your potential customers to find YOU is like trying to find a needle in a haystack (yes, that analogy!). Ask any business with a new product or service and they’ll tell you it took 3x - 5x longer to get the early adopters they had forecasted. Why? Your potential customers don’t know they need you yet.
So, how do you give yourself the best chance of meeting your forecasted uptake and growth? Through well thought out strategy and planning is how. It all starts before you launch your product. Most business owners are too nervous to get their ideas out into the world before they have anything to show for it. This is the first mistake.
The next mistake is believing that if you don’t capture your early adopters immediately you have lost them for life. Your early adopters will be the ones who stick with you till the end.
You should be developing and implementing your onboarding strategy before your product or service launches - and we are the company to assist you. We understand the product lifecycle, long development times and the best times to reach out to your audiences. We will understand your unique product or service and identify how your potential customers will be found and captured.
What should I consider when launching a new business?
When launching a new business there are many elements that need considering before you hit GO. When we talk about onboarding strategy we need to undertake the following:
- Customer identity and use-cases
- Lead generation approach
- Unique and alternate acquisition strategies (to stand out from the crowd)
- Early adopter lifecycle, and
- Post-launch strategies
Being prepared and understanding potential highs and lows will keep you on top of your acquisition efforts and will likely ensure you can increase the lifetime value of your customers.
Some of our featured work
Examples from our clients